The most authoritative source of leaks about future Apple products, Ming-Chi Kuo, shared another batch of rumors about future augmented reality glasses from this company. In the summer of 2019, he announced that their production would begin from Q4 2019 to Q2 2020 – and he was obviously wrong. It is possible that Apple really had such plans, but the pandemic prevented. Be that as it may, now the analyst is calling new terms – the presentation of the company’s AR-glasses will take place in Q4 2022, i.e. in a year. The source credits them with a pair of Sony 4K Micro OLED displays, 6-8 optical modules and two processors. One of them will control the operation of the sensors, and the main one will receive the performance level M1. It can be assumed that it will be based on TSMC’s 3nm process technology, which will provide comparable performance to the latest MacBook Air with lower power consumption.

Apple’s arrival in the augmented reality glasses market will be a landmark event for the industry – this company is very sensitive to the reputation of its products and is used to positioning them as the best on the market. And most importantly, it will mean that the right moment for such a release has really come – at least from the point of view of Apple engineers and marketers. Time will tell whether it is true or not, but so far there are very few AR-glasses on sale, and in everyday use you will not find them at all. With VR-glasses (virtual reality), things are much better, so almost certainly the future Apple device will combine both functions. Those. will allow you to display both up-to-date information (incoming messages, navigation, etc.) and games, educational applications, etc.

Given Apple’s focus on sports apps, virtual sports simulators are likely to emerge. For example, you pedal an exercise bike, and a virtual track rushes in front of your eyes. I would venture to suggest that it is interesting applications of this kind that will become the main trump card of Apple’s AR glasses. Of course, they are impossible without high-quality hardware implementation – an excellent display with high resolution and high frame rate, impeccable spatial orientation sensors, accurate gesture recognition and a processor capable of displaying a high-quality image. Rich functionality, its high-quality implementation and reasonable price – this is a relatively simple formula for success, which has not yet been achieved by any of the manufacturers.

But few doubt the long-term prospects of this direction. Another and very loud signal of the growing attention to virtual and augmented reality on the part of IT giants was the renaming of Facebook that took place a month ago. Now it is Meta, which, against the backdrop of a raging pandemic and the forced self-isolation of millions of people, is striving to create the so-called. a metaverse that combines elements of virtual and augmented reality. The company is working on a similar device, so Apple faces some serious competition. According to analysts from Allied Market Research, in 2020 the turnover of the market for virtual and augmented reality devices amounted to almost $ 15 billion, and by 2030 it will grow to $ 455 billion.



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